When the first GSM networks were rolled out in Europe, stories began to emerge about the dangers of electro smog, emitted by the thousands of GSM antennas. While formal and credible information was lacking, the internet provided a rich source of scare stories. When this public fear posed a threat to the succesfull completion of the networks in The Netherlands, a credible source of reassuring information was needed. With a team at MSL, Hidde developed and executed an issue response strategy. MoNet was created as the independent source of science based information about the safety and health effects of GSM network antennas.